![]() This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. EmployeesĮmployee-generated content (EGC) shows the value and story behind your brand. ![]() Since loyalists are so passionate about worshiping at the alter of the brand, this audience segment is ripe to reach out to and ask for specific UGC content. However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. Your customers are usually the most prominent cohort you’ll look to gain UGC from, either because you’ve asked for it or because they’ve organically decided to share content about your brand. Think unboxing videos shared on TikTok or praise-filled posts on Instagram. ![]() Where does UGC content come from? Customers A post shared by Calvin Klein Palace example of user-generated content from Calvin Klein. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |